"We sell complex tech. People don't get it." "We have low conversions. Why?" "We're not different from our competitors."
After me
"Our prospects understand what we sell." "We increased product demo conversions." "We increased ROI on marketing activities."
What your customers think
Before me
"What does this company sell?" "They're too expensive." "I have no clue how they're DIFFERENT."
After me
"I want to book a demo / try a free trial / talk to sales."
What your competitors think
Before me
"We're not better than our competitors. But we'll win because we have great marketing, copywriting, and content."
After me
"We're not good enough. What to do?" "Who is their marketer?"
How will we improve your homepage?
1. Research
Eugene Schwartz was one of the best copywriters in history. Good news: I use his research methods.
The research consists of 3 main parts:
- company research, - customer research, - competitive research.
2. Positioning and Messaging
The purpose of this stage is to create your positioning and messaging strategy.
We'll work on your content architecture. Content architecture includes the structure and order of the content on your website. It helps shape the messaging and hierarchy.
3. Copywriting & wireframing
Using the research insights, our messaging strategy, and content architecture, we’ll write copy and create wireframes for your website.
4. Testing and improving (optional)
We'll test your page with your potential customers, analyze the results, and improve the page based on the results.
Picture: Wynter
Price: Depends on the scope of work. From $4400. How do I work? I work WITH clients and their teams.
My clients
Olena's tech background makes her exceptional, one-of-a-kind.
She will bring a data-driven approach that helps organise knowledge and present it as a scalable solution. Her fluency in conducting market research goes beyond strategy and efficiency."
Jonathan A.D.
Cloud Architect @ Verisk
We're very happy to work with Olena. She helped us with product marketing, messaging, and our go-to-market strategy.
Olena is always responsive, proactive and always suggests new ideas.
Simone Lusenti
Co-founder/CTO @ Bugpilot
Olena is a consummate professional with exceptional skills in content writing and marketing consulting. Her strategic insights and innovative approaches were instrumental in increasing visits to our platform by an astounding 400%.
I highly recommend Olena to any team seeking top-tier talent in marketing and content creation.
George Tsiramua
Head of Business Technology @ Toyota Caucasus LLC
I made you a verb. I tell myself: "I want to Bomko that," meaning to kill it with copy and marketing.
Donovan Rittenbach
Owner @ My AI Web Guy
Olena is skilled in copywriting and copyediting, but also learns to do tasks beyond of that. She is a great person and writer you're lucky to work with.
Hennadii Mitrov
Senior Python Developer @ Meduzzen
Olena is a tremendously talented writer, communicator, and marketer. She quickly distills complexity into simplicity so your buyers and customers are left with simple, legible, and actionable messaging.
Achim Klor
Growth Marketer @ Map Labs
I would highly recommend getting in touch with her if you are a technical founder looking for support around marketing strategies.
Sofia Kyriazidi
CEO @ MeetMomentum
Messaging
TechAcadeMe sells online courses for QA Engineers and Software Testers.
Messaging + Positioning
LucidoMedia specializes in paid advertising for plant-based e-commerce brands.
Let's discuss your goals
Fill out this form, and I'll get back to you within 2 business days.
If we're a good fit, we'll schedule a call. If we're not a good fit, I'll do my best to find a better resource for you.
