Hi, I'm Olena Bomko 👋
Fractional Product Marketer

I help tech/SaaS startups with marketing, launches, and go-to-market.

Send a message
Trusted by marketing tech, developer tech, AI startup founders

What do you think

Before me
"We sell complex tech. People don't get it."
"We have low conversions. Why?"
"We're not different from our competitors."
After me
"Our prospects understand what we sell."
"We increased product demo conversions."
"We increased ROI on marketing activities."

What your customers think

Before me
"What does this company sell?"
"They're too expensive."
"I have no clue how they're DIFFERENT."
After me
"I want to book a demo / try a free trial / talk to sales."

What your competitors think

Before me
"We're not better than our competitors. But we'll win because we have great marketing, copywriting, and content."
After me
"We're not good enough. What to do?"
"Who is their marketer?"

Do it yourself

Get my best Playbooks. Join 360+ customers

LinkedIn Inbound Playbook

In 2020, I didn't know what LinkedIn was. In 2024, I reached 34K followers without outbound messages, ads, LinkedIn Premium, and different hacks. Followers are great, but only if you get inbound customers regularly. I'll help you to attract new customers.
Show me LinkedIn Playbook

Product Hunt Launch Playbook

Prepare for your next successful Product Hunt launch.
What's inside?
- PH rules
- Checklists and best tips
- Materials and assets you should create
- Tasks you should do 
Show me PH Playbook

Customer Research Report

Turn NO to YES with customer insights
What's inside?
- Customer interview materials,
- B2B + B2C Persona,
- Messaging Report (Qualitative research),
- Customer Research Report,
- Methods and Tools.
Show me Customer Research Templates

How we can work together

Fractional and advising roles

I help tech startups with overall marketing strategy, websites, launches, content strategy, LinkedIn training, etc. I'm a consultant who helps with execution.
Learn how I work with startups

Project

We'll analyze your strategy, tactics, and pipeline. We'll create a plan based on the results.

If you need help with execution, I can help you, too.
Learn how the sprint works

Consultation

I consult early-stage tech startups on their go-to-market.
I don't do discovery calls for consultations.
Learn how the consultation works

Project

What's included?

- Consultations
- My playbook
- Messaging (optional)
- Website roast (optional)
- Other channels (optional)
- Promotion (optional)
How it works

Consultation

What's included?
- Personalized consultation
- My Playbook
- Discussion on your launch day - We'll be in touch before your launch (you can ask questions via messages)
How it works

Product Hunt Playbook

What's inside the Playbook?
- PH rules
- Checklists and best tips
- Materials and assets you should create
- Tasks you should do before/during/after your launch
Show me the Playbook

Messaging project
(Homepage)

l'll help you with your positioning, messaging, and homepage.

Show your value, differentiate from competitors, and win on messaging.
How it works

Landing page audit

Turn more website visitors into customers.
Personalised and easy-to-implement advice that will improve your website conversions. 
How it works

LinkedIn Sprint

I'll collaborate with your team. We'll optimize all profiles, coach your team, and create your strategy with a set of materials.
Send a request 

Consultation

If you have a lot of questions, need a LinkedIn strategy/guidance, you can book a consultation.

You'll get my Playbook, too.
Book a consultation

Linkedin Inbound Playbook

What's inside the Playbook:
- LinkedIn Profile Checklist
- Comments Guide for Beginners
- LinkedIn Growth Recommendations
- LinkedIn Growth Plan
- Examples from Profitable Creators
Show me the Playbook

Collab with me on Linkedin

Number of followers: 34K
Number of views: 7 MM/yearly
A post to promote your brand/tool on my LinkedIn.
We'll create something useful together:
- a list of tips
- template
- checklist
- creative project.

My clients

We had the pleasure of working with Olena on our product marketing strategy, and her impact was clear from the start.

She has an impressive ability to break down complex market insights into actionable steps, helping us refine our positioning and reach the right audience more effectively.

On top of that, she's super human and it's really a pleasure to work with her. Would happily work with Olena again!

Jeremy Boissinot

CEO/Co-founder @ Favikon
Olena's tech background makes her exceptional, one-of-a-kind.

She will bring a data-driven approach that helps organise knowledge and present it as a scalable solution. Her fluency in conducting market research goes beyond strategy and efficiency."

Jonathan A.D.

Cloud Architect @ Verisk
We're very happy to work with Olena. She helped us with product marketing, messaging, and our go-to-market strategy.

Olena is always responsive, proactive and always suggests new ideas.

Simone Lusenti

Co-founder/CTO @ Bugpilot
It is unbelievably simple & truly delightful to work with Olena. 1) She knows what she is doing. 2) She has a handle on influencer & product marketing... In fact to the degree where she can make it look deceptively simple. A tough thing to achieve in today's world of buzzwords. 3) Olena cares about quality ... over $$$s. Again, a rare trait.

She cultivates a relationship with you, instead of simply ticking off deliverables. I will definitely continue to work with Olena.

Trina Moitra

Head of Growth @ Convert.com
Olena is skilled in copywriting and copyediting, but also learns to do tasks beyond of that. Olena will have a successful career. She is a great person and writer you're lucky to work with.

Hennadii Mitrov

Senior Python Developer @ Meduzzen
Olena is a consummate professional with exceptional skills in content writing and marketing consulting. Her strategic insights and innovative approaches were instrumental in increasing visits to our platform by an astounding 400%.

I highly recommend Olena to any team seeking top-tier talent in marketing and content creation.

George Tsiramua

Head of Business Technology @ Toyota Caucasus LLC

Hi, it's me :)

✔ LinkedIn Top 200 (2022, Favikon)
✔ LinkedIn Top 5 Ukraine (2024, Favikon)
✔ Community Member of the Year on Product Hunt (runner-up, 2023)

My work

Messaging

TechAcadeMe sells online courses for QA Engineers and Software Testers.

Messaging + Launch

Favikon is an influencer marketing platform. I helped them with their Favikon Creator launch and website messaging.
I helped Biliki AI with their successful launch on Product Hunt.
We were the #1 during the day.
Biliki AI
Increased website visits by 400%
I helped Vitamin AI with their launch on Product Hunt. We became #2 Product of the Week (Marketing)
Vitamin AI
#2 Product of the Week (Marketing)
I hunted Dreamdata's Audience Hub. Helped them with promotion on LinkedIn and X.
Dreamdata 
#2 Product of the Day
I launched solo my LinkedIn Playbook on Product Hunt.
LinkedIn Inbound Playbook
#3 Product of the Day

Ok, cool. But can you show me this website with memes?

show me memes

Let's discuss your goals

Fill out this form, and I'll reply within 2 business days.

If we're a good fit, we'll schedule a call. If we're not a good fit, I'll do my best to find a better resource for you.

Olena Bomko
Marketing advisor for tech startups.
Services
Go-to-market Launch LinkedIn Website
Resources
Free resources Playbooks LinkedIn GTM
Playbooks
LinkedIn Playbook Product Hunt Playbook Customer Research
Olena
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